DJI Breaks Into 360 Filmmaking: A Game-Changer or Just Another Player?

DJI has made a name for itself with world-class drones and action cameras, and now the brand is stepping into the immersive world of 360-degree shooting with the Osmo 360. It’s a bold debut—a feature-packed camera with cutting-edge specs and an attractive price point that signals DJI’s serious intent to challenge established players. For creators, thrill-seekers, and vloggers alike, the Osmo 360 could be the next essential tool, promising cinematic views that wrap entirely around the user.

From the outset, the Osmo 360 impresses with its premium design and intuitive controls. The dual-lens setup offers crisp, seamless stitching in post-processing, while integrated stabilization means footage remains smooth even during high movement. DJI’s reputation for high-quality video is evident here—whether you’re on a mountaintop or strolling through a bustling cityscape, the resulting video stands out for its clarity, color accuracy, and dynamic range.

However, even with all its strengths, the DJI Osmo 360 enters an arena where Insta360 has set a high benchmark, especially with its X5. Insta360’s ecosystem advantage—including robust app features, AI edits, and seamless syncing with smartphones—still provides it with a more polished user experience. While DJI nails the hardware, some of its software tools feel a step behind in terms of accessibility and innovation.

One can’t ignore the fantastic value DJI is offering. For a debut product, the Osmo 360 delivers high-end performance without an equally high price tag. This makes it particularly appealing to newcomers and budget-conscious content creators who want to explore 360 filmmaking without compromising on video quality. Considering DJI’s track record, firmware updates and software upgrades could close the current experience gap over time.

In the end, the DJI Osmo 360 is less about instantly toppling its rivals and more about ushering in healthy competition in a niche market. It’s a promising first effort that validates DJI’s ability to evolve within the world of immersive media. For creators, that competition means better innovations, more features, and hopefully, more accessible pricing across the board.